Its always important with any product that you target the audience that is appropriate to your product. With a film you need to know your target audience. If a film doesnt satifisy the target audience it wont do well on the shelves or at the cinemas.
Looking at today, almost 55% of people that watch horrors are male according to audiencetargeting.com. The most common age of horror film viewers is between the ages of 15-25. CHaracters in films are roughly around them ages so the audience can understand the characters problems.
We conducted research around the local college to find out their thoughts on what they want in horror films. We asked 21 people (12 female and 9 male) and were all between the ages of 14 and 23. We achieved results by sending questionnaires through emails using survey monkey.
Most of the people we asked said they did not like voice overs in trailers. Out of 21 answers no one said yes to voice overs.
Most of the people we asked said they liked the suspence in horror films.
Overall, I think this individual research has given us a much better idea of what to include in our trailer.
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